Lucre

The entrepreneur's primary goal was to generate lucre through his innovative startup.

The politician was accused of using his position for personal lucre rather than serving the public interest.

The athlete's endorsement deals allowed him to accumulate vast amounts of lucre.

The entrepreneur was motivated by the desire for lucre and started several successful businesses.

The farmer sold his harvest at the market, earning a small amount of lucre for his efforts.

The corrupt official was found guilty of accepting lucre as bribes.