Gimmickry

The ad agency relied heavily on gimmickry to promote the new perfume.

The infomercial's success can be attributed to its clever use of gimmickry, including exaggerated claims and flashy graphics.

The author's writing lacked substance and relied too heavily on gimmickry, such as using unusual fonts and formatting, to stand out.

The comedian's routine was full of gimmickry, including props and costumes, but lacked genuine humor.

The comedian's routine was full of gimmickry, but the audience loved it nonetheless.

The technology company's product launch relied heavily on gimmickry like flashy animations and sound effects.