Cheekiness

The customer's cheekiness towards the waiter was not appreciated.

Her cheekiness towards the police officer landed her in trouble.

His cheekiness was evident in the way he talked back to the teacher.

The waiter's cheekiness when taking our orders was irritating.

She showed her cheekiness by making fun of her boss's appearance.

He showed his cheekiness by flirting with his friend's girlfriend.